Hidden Valley Orchards Beer Fest
The HVO Beer Fest at Hidden Valley Orchards brought together craft breweries from across Ohio for a weekend of community, local flavor, and celebration. My goal was to capture that spirit through a bold, cohesive visual identity that unified every part of the festival experience. I designed the event branding, signage, site maps, social media content, and branded merchandise, building a look and feel that reflected both the orchard's rustic charm and the energetic atmosphere of a craft beer festival.
Using HVO's signature green, bold typography, and some hand-drawn elements, I created a design system that felt approachable, handcrafted, and unmistakably local. From the tap lists and wayfinding signs to the limited-edition merch, every touchpoint worked together to celebrate the unique collaboration between Hidden Valley Orchards and Ohio's craft beer community.
This project showcases my ability to design a comprehensive, multi-platform event identity, bringing together digital, print, and environmental design to create a memorable and immersive experience.
